A Superior Quality Ad Your Potential Customers
Can Hold In Their Hands
• Creates a Positive Image for Your Business!
• Is More Trustworthy Than Online Ads!
• Is More Unique, Personally Relevant and Meaningful!
• Makes Your Potential Customers Feel Valued & Appreciated!
• Is More Memorable! People Are 70% More Likely to Remember
Your Print Ad vs an Online Ad!
• Is Engaging and Creates a Strong Emotional Desire & Intent for
People to Buy from You!
• Gets More Attention and Increases Your Visibility and Converts
Online Shoppers into Buyers!
Results of Print vs Digital: Temple University Center Study for Neural Decision Making
How Do People Respond to Direct Mail?
64% visited a website
43% ordered a product
47% visited a store
50% made an in-store purchase
54% engaged in social media
The Bottom Line – Direct mail should not be used in solo. Combining direct mail and digital marketing creates synergies that enhance overall results and response.
DIRECT MAIL CONNECTS
with YOUR AUDIENCE
It's Personal Makes potential customers feel valued,
appreciated and can increase your
response rate by 135%.
It's Engaging Your potential customers' brains are 20%
more engaged and motivated by print
advertising like direct mail.
It's Trustworthy 59% of people feel print advertising is the
most trustworthy form of marketing.
It's Memorable People are 70% more likely to remember
a business seen in print vs. online
Break Through the Noise of Online Advertising:
Get Your Marketing Message Noticed
79% of households say
they read or scan direct-mail ads
39% of customers say they try a business for the first time
because of direct-mail advertising
92% of young shoppers say they prefer direct mail for
making purchasing decisions
56% of customers find print advertising to be the most
trustworthy type of marketing
44% of customers visit a brand's website after receiving
48% of people retain direct mail for future reference
• Direct-mail advertising yields, on average, a
13-to-1 ROI ratio
• For every $167 spent on direct mail, U.S. marketers
sell $2,095 in goods
• Since 2004, direct-mail marketing response rates have
increased by 14%
DMR Marketing Statistics • Rochester Institute of Technology • Brian Morris • Last updated: July 1st, 2020
Can You Afford To Have Your Marketing Efforts
Deleted with a Click or a Swipe?
The average lifespan of an Email is 17 seconds compared to Direct Mail's average lifespan of 17 days!
Consumers are far more likely to
Notice, Open, Read & Enjoy Mail
rather than digital advertising!
They consider it less intrusive, more memorable and
the best way to make them feel valued!
Print Grabs Attention and Still Excites People!
With over 50 years of Advertising & Marketing experience, Chuck can help you make intelligent, affordable, effective advertising decisions.
INCENTIVES Magazine is the most powerful resource available
to help Local Shoppers discover the perfect places to
EAT • SHOP • PLAY & ENJOY the finest products and services
from Locally Owned Businesses in our community for LESS.
Click on the INCENTIVES Magazine images below and flip through the pages of our most current & exciting new issues.
Advertising that Makes Sense • Makes Sales and Makes MONEY!!!
THE NORTHSHORE'S PREMIER SHOPPING GUIDE