Put the MAGIC in Your MARKETING!

A Superior Quality Ad Your Potential Customers 

Can Hold In Their Hands 

  • Creates a Positive Image for Your Business!

  • Is More Trustworthy Than Online Ads!         

  • Is More Unique, Personally Relevant and Meaningful!    

  • Makes Your Potential Customers Feel Valued & Appreciated!

  • Is More Memorable! People Are 70% More Likely to Remember

      Your Print Ad vs an Online Ad!
  • Is Engaging and Creates a Strong Emotional Desire & Intent for

      People to Buy from You!
  • Gets More Attention and Increases Your Visibility and Converts

      Online Shoppers into Buyers!
                              Results of Print vs Digital:  Temple University Center Study for Neural Decision Making

How Do People Respond to Direct Mail?

 64% visited a website

                           43% ordered a product

                        47% visited a store

                          50% made an in-store purchase

                       54% engaged in social media

The Bottom Line – Direct mail should not be used in solo. Combining direct mail and digital marketing creates synergies that enhance overall results and response.

DIRECT MAIL CONNECTS

with YOUR AUDIENCE

It's Personal          Makes potential customers feel valued,    

                              appreciated and can increase your

                              response rate by 135%.

It's Engaging         Your potential customers' brains are 20%

                               more engaged and motivated by print

                               advertising like direct mail.

It's Trustworthy    59% of people feel print advertising is the

                               most trustworthy form of marketing.

It's Memorable      People are 70% more likely to remember

                               a business seen in print vs. online

Break Through the Noise of Online Advertising:

Get Your Marketing Message Noticed

79%  of households say they read or scan direct-mail ads
39%  of customers say they try a business for the first time

           because of direct-mail advertising

92%  of young shoppers say they prefer direct mail for

           making purchasing decisions

56%  of customers find print advertising to be the most

           trustworthy type of marketing

44%  of customers visit a brand's website after receiving

           direct-mail marketing

48%  of people retain direct mail for future reference

           • Direct-mail advertising yields, on average, a 

            13-to-1 ROI ratio 

           • For every $167 spent on direct mail, U.S. marketers

              sell $2,095 in goods

           • Since 2004, direct-mail marketing response rates have

              increased by 14%

             DMR Marketing Statistics • Rochester Institute of Technology • Brian Morris • Last updated: July 1st, 2020

Can You Afford To Have Your Marketing Efforts

Deleted with a Click or a Swipe?

The average lifespan of an Email is 17 seconds compared to Direct Mail's average lifespan of 17 days!

Get Noticed! 

Consumers are far more likely to

Notice, Open, Read & Enjoy Mail

rather than digital advertising!  

They consider it less intrusive, more memorable and

the best way to make them feel valued!

Print Grabs Attention and Still Excites People!

With over 50 years of Advertising & Marketing experience, Chuck can help you make intelligent, affordable, effective advertising decisions.  

INCENTIVES Magazine is the most powerful resource available

to help Local Shoppers discover the perfect places to

EAT • SHOP • PLAY & ENJOY the finest products and services

from Locally Owned Businesses in our community for LESS.

Click on the INCENTIVES Magazine images below and flip through the pages of our most current & exciting new issues.   

Advertising that Makes Sense • Makes Sales and Makes MONEY!!! 

THE NORTHSHORE'S PREMIER SHOPPING GUIDE